Google celebrates Pride Month by promoting LGBTQ+ inclusiveness

Google celebrates Pride month with features aimed at inclusiveness.

What you need to know

• Google is announcing several initiatives aimed at promoting inclusiveness.
• Google Maps will start highlighting businesses with gender-neutral bathrooms.
• Google TV is introducing a curated section for LGBTQ+ content.

June is Pride Month, and companies are ramping up to show their support for the LGBTQ+ community. Google has announced several initiatives within its services to help promote more inclusivity.

The company is introducing a new feature in Google Maps that will allow users to check if a business has gender-neutral restrooms. This is important, especially for trans or non-binary individuals who may not feel like they have a safe space to do their business. Google already allows businesses to list themselves as "Transgender Safe Space" or "LGBTQ-friendly," and this latest move should help to further promote businesses that welcome these individuals.

Google TV now has a dedicated Pride section for LGBTQ+ content, highlighting popular films that can be purchased from Google or view from linked streaming services. The new Pride collection can be viewed on the Google TV app available on any of the best Android phones or Chromecast with Google TV.

Google is also highlighting Pride stories that can be found on Google Arts & Culture, and the company will feature LGBTQ+ figures throughout the month on Google Doodle. And users that search "Pride" or "Pride parade" will be met with some fun confetti featuring various LGBTQ+ flags.

The company is doing its part to help provide financial support for many individuals that may need it, particularly during the COVID-19 pandemic, which still affects many people. Google states that it is donating $4 million to various organizations to help provide resources for LGBTQ+ frontline workers and those in need.

If you own any of the best smart speakers or smart displays like the Nest Hub (2nd Gen), you can ask your device, "Hey Google, what are you doing for Pride?" and it will respond with some Pride trivia and quizzes.

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